Kyna Jewels - E-commerce Platform
Designed a complete web-based product for Kyna Jewels, including a custom e-commerce website, integrated payment gateway, and cohesive design system. Delivered a seamless user experience from concept to launch, blending elegant UI design with functional, secure, and scalable architecture
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Confidentiality Notice
Due to confidentiality agreements, I’m unable to share the full case study or detailed project assets for Kyna Jewels. However, I can provide an overview of my role, design process, and key outcomes upon request.
Project Overview
Role: Lead Product Designer (End-to-End)
Scope: Research → UX → UI → Design System → Prototype → Handoff
Platform: Web (Responsive)
Industry: Luxury Jewelry
This was not a UI decoration exercise.
This was a full ownership project from business understanding to pixel-perfect delivery.
The Problem
Jewelry buying is emotional.
But most e-commerce experiences feel transactional.
Key Gaps Identified:
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Low visual trust
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Poor storytelling around craftsmanship
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Cluttered product detail pages
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Weak mobile experience
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Complicated checkout flow
Luxury cannot feel like a discount marketplace.
Website Design
End-to-end design of a premium jewelry website focused on clarity, conversion, and brand consistency.
Structured product hierarchy, refined typography, and distraction-free layouts ensure seamless exploration and confident purchasing.
Filter Pannels
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Jewelry Engraving Pop UP
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Product Details
Page
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Metal Buttons
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Build Your Own Jewelry
Upload Design Jewelry
Upload Process Tab
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Checkout/Shopping Cart
Blog Page
Design System
A scalable visual foundation built to ensure consistency, clarity, and premium brand perception across the entire platform.
Defined typography, spacing, color hierarchy, and CTA behavior before designing screens.
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Design System Includes 331 Layers Work
Figma Design Board
